The pain and pleasure principle is a simple one, but one that is important in understanding your habits. Simple put, we are motivated bu both avoiding pain in all its forms, and gaining pleasure. Pretty simple right? But if we did into that a bit more - we can very easily start to see how the pain and pleasure principle within your drinking habits is moving your further down the rabbit hole, and how reversing that way of thinking could be the ticket to long term sobriety. First - a few more concepts to understand about the pain/pleasure principle. The pain/pleasure principle has some role to play in every decision that you make. That extra cup of coffee? The pleasure [...]